TS
Tammy Stanard
Technical Project Manager | Experienced
Certified Digital Marketing Professional and an SMC (Scrum Master Certified.)
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Creative and analytical. Experience with companies marketing B2C and B2B products.
203-850-3665
EXPERIENCE
November 2021 | August 2024
Transformational Project Lead
Hired after the spin-off of IBM's GBS Business Unit to lead transformational projects for this fully funded startup. Chartered national and international projects within the US Transformation Office, focusing on solution development, database migration, and creating Kyndryl's first-ever Internship Program. Worked with technical and non-technical leaders throughout Kyndryl and tasked with a variety of KPIs. Delivered the QMX project as the leader and project manager, responsible for cost-value analysis and development of the new solution with technical experts, along with the migration portion of the project. Achieved $28M in savings in the QMX Project over seven years by archiving 187 databases, migrating 76 databases, and securing 407 databases, with a total project cost of $1.4M compared to a $4M licensing fee. Keeping sustainability in mind, reduced two terabytes of cloud storage, lowering the carbon footprint by 4 tons of CO2e, equivalent to a standard car traveling 10,000 miles, through the successful execution of the QMX project.
February 2021 | October 2021
Project Manager
Manage 10 website design projects from initial contact through site launch, working with new clients to determine their needs and style choices. Lead a team of four web designers, providing support and feedback to ensure projects are completed on-time and on budget.
January 2019 | July 2019
Channel Program Manager
Brought on board to position the company as the preferred partner with 45 key integrators, architects, consultants, and engineers to enable wireless sales growth, gain mindshare, and extend reach. Held ownership of the Wireless Integrator Network (WIN) Program and skillfully managed relationships with 35 Integrator Partners participating in the program. Executed all aspects of the program, including analytics/dashboards, program changes and improvements, content creation, and event planning. Collaborated with Sales & Marketing Development to ensure program alignment with established sales goals. Created and offered marketing kits, sales tools, and internal and joint marketing programs to support program members. Oversaw the Market Development Fund Program for the WIN Program, including co-branded campaigns, joint customers’ events, branded giveaways, and literature.
August 2018 | January 2019
General Motors “My Rewards” Loyalty Specialist (contract position)
Served as a Subject Matter Expert (SME) for the GM “My Rewards” Loyalty Program. Worked closely with client to build awareness and engagement of the loyalty program to increase members by consulting with and training automotive dealership personnel, including sales and service consultants, on behalf of GM. Visited 96 dealerships in six months.
August 2014 | June 2017
Principal / Center Director, It All Adds Up, Inc. (DBA Mathnasium of Guilford)
Owned and operated Mathnasium learning center, building the business from the ground up, including creation of the corporate entity, commercial space leasing, financial management, and human resources management. Led all marketing and advertising initiatives to drive lead generation and create a strong brand image.
January 2006 | August 2014
Director of Advertising and Public Relations
Set the strategic direction for marketing, advertising, and PR, developing and executing co-marketing plans to support key product launches and corporate initiatives, and establishing integrated 12-month marketing and media plans to drive sales growth. Cultivated direct marketing and media, event marketing, digital and mobile properties, integrated marketing communications, and traditional advertising across the Michigan region. Trained, mentored, and coached a team of four marketing professionals. Managed the $12M marketing budget and served as senior management for all marketing partnerships.
RESULTS
Launched an omni-channel marketing program, the company’s first online statewide interactive campaign; Generated 7,000 new profiles and 31,329 sweepstakes entries with an opt-in rate of 44%.
Achieved $28M in savings over a 7 year period and lowered the carbon footprint of the databases by 4 tons of CO2e through successful execution of the QMX Project.
Realized a 10% increase in market share within four years by collaborating with industry partners, including Samsung, Kyocera, LG, and ZTE to optimize the distribution and sales process.
EXPERTISE
PROJECT MANAGEMENT
PROGRAM MANAGEMENT
BUDGET MANAGEMENT
SCRUM MASTER
PARTNERSHIP PROGRAMS
BUSINESS DEVELOPMENT
AGILE
RISK ANALYSIS
MARKETING STRATEGY
COMMUNICATION
MEET TAMMY
EDUCATION
Master of Business Administration
(MBA)
TESTIMONIALS
Shawn Byrnes, General Manager, T-Mobile
Tammy did a great job launching the Michigan market for Metro PCS. She is particularly adept at developing brand equity/identity with target customers, as she did for Metro in the Michigan market. Tammy identified and negotiated key sponsorships for the region, resulting in increased market share for the company. Tammy is also very creative; she devised and implemented several multi-media campaigns specific to our market that resulted in increased sales through our dealer and direct store channels. She is not bound by conventional thinking, and is able to find cost effective, creative ways to enhance brand image and increase brand impressions.
Andrew Rucker, Market Leader, T-Mobile
While I have had the opportunity to lead or work along side many talented marketing leaders over the course of my career, Tammy Capone Stanard goes to the top of the list. Her ability to evaluate and negotiate marketing / sponsorship opportunities in the best interest of her company has earned her a well respected and great reputation, and puts her in the best of class category of what she does.
Kate Sheehy, Business Development Manager
Private LTE and Wireless Solutions, Communication Technology Servicess, LLC (CTS)
It has been a real pleasure to work with Tammy on several different marketing initiatives. Tammy is a very creative and knowledgeable person who helped us to look at new ideas and implement them with exceptional attention to detail and follow up. I really enjoyed working with Tammy and give her my highest recommendation.
Q & A
Why did you choose your profession?
I originally set out to be a commercial airline pilot, which was a really outside the box choice for a senior at an all-girls high school. I have always loved traveling and I loved flying small Pipers during college, but I graduated during a recession and finding a job seemed more prudent than continuing on with flight school. I decided to try sales and searched for companies with an innovative product. From sales, I landed in customer service, and then marketing analytics. I was in sales and marketing for many years and transitioned to project management.
Who are your main influences?
I am generally guided by my faith. I have respected Steven Covey’s work and have made an effort to live by the Seven Habits. Another great influence on me is my husband, he is the most positive person I know.
What is your greatest accomplishment?
I am proudest of my accomplishments in education and my love of learning. I’d say my greatest accomplishment is starting a business, which was a complete change of direction in my career. My next greatest accomplishment was selling the business when I realized it wasn’t right for me. The lessons I learned owning a small business are really invaluable.
What tools do you use?
Any tool that can help me be more effective and efficient. I love CRM tools like Salesforce, design tools like Canva, and I don’t mind turning a screw driver either.
What are you working on right now?
Most recently, I was a Transformational Project Lead in the US Chief Transformation Office at Kyndryl. As a result of a reduction in workforce, I am currently searching for a new opportunity where I can make a positive impact through projects focused on sustainability, technology, and/or change management.
What are your long-term goals?
My long-term goals are to continue to grow in my career and to learn new things, specifically Power BI and Python.
Do you live by any piece of advice or motto?
I try to remember, the quote by Helen Keller, “When one door of happiness closes, another one opens; but often we look so long at the closed door that we do not see the one which has opened for us.
What are you passionate about?
I am passionate about sustainability. Waste drives me crazy. I am passionate about good design, in products and homes. I am also passionate about education, especially as it relates to empowering people.
What behavior or personality trait do you most attribute to your success and why?
I am honest. I continuously work on being a better listener. When I want something, I am not afraid to work for it.
What is the one thing you need to know about your co-workers?
I want to know that my co-workers are really on the same team.
Do you have a favorite season?
There is something that I appreciate about every season. Summer used to be my favorite, but I’m more drawn to fall now. I love the crisp mornings and warm afternoons.
Who inspires you and why?
I am inspired by doing good and helping people. I love being able to help someone, it brings a joy that I wish everyone experienced.
What life circumstance has most changed your world view?
I lost someone dear to me about 20 years ago and it changed my life and most definitely changed my world view.
If you were an action figure, what accessories would you be sold with?
If I were an action figure, I would be sold with a cricut machine and vinyl so I could make something for everyone I helped.
INTERESTS & HOBBIES
Volunteering
Traveling
Crafting
